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This week's TIME Magazine cover

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Instagram is revolutionizing the way that we communicate through images. It’s a vessel for a picture to reach a potentially massive audience in an instant. Once the picture is uploaded and reaches the followers of the specific feed; from there, it can reach thousands and perhaps millions of others through other social media.

One of the most unique aspects about Instagram is that it’s direct from the field— from photographer to viewer. By handing over TIME’s Instagram feed to a photographer covering a breaking news story—whether it’s Ed Kashi on Hurricane Sandy or Brooks Kraft on Obama’s election trail—we are giving the photographer the opportunity to file direct from the field to our viewers. No editor involved. That’s revolutionary.

TIME’s Director of Photography Kira Pollack (via: PHOTO JOURNAL: TIME MAGAZINE / LIGHTBOX: A SACRED PAUSE)

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