"TIME: It's brief" -Henry Luce

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TIME on Tumblr is the story behind the stories of the world's first weekly newsmagazine. You're already well-informed about the news. Now be well-informed about TIME.

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Welcome to TIME on Tumblr

There’s something to be said for an 88-year-old with a Tumblr account. 

Since 1923, TIME has reported the world’s history and somewhere along the way, we became a part of it. TIME co-founder Henry Luce once said, “I became a journalist to come as close as possible to the heart of the world.” Well, we created this Tumblr to show you just how intertwined to that world’s society – past and present – TIME has actually become.

Thousands of icons have appeared between our signature red border, and while we’ll pull our vintage issues out of the archives for display, we also hope to bring you the story behind their stories. From letters to the editors signed by presidents, to our staff’s own compelling account of the work we’ve become so proud of, we’d like to show you the other side of TIME magazine. Our side.

This is our scrapbook, of sorts, and we can’t wait to share it with you.

- The editors 

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